Page 59 - CL How to Read a Case Study

Weaknesses

• What could the organisation improve?
• What should it avoid?

• What are competitors in the market likely to see as

weaknesses?

• What factors lose the organisation sales?

Do other people seem to perceive weaknesses that the

organisation does not see?

Are its competitors doing better than it?

Opportunities

• What good opportunities can be spotted?

• What trends are happening?

Useful opportunities can come from such things as:

• Changes in technology and markets on both a broad

and narrow scale.

• Changes in government policy related to the

organisation’s field.

• Changes in social patterns, population profiles, lifestyle

changes, and so on.

• Local events.

Threats

• What obstacles does the organisation face?

• What are its competitors doing?

• Are quality standards or specifications for the

organisation’s products or services changing?

• Is changing technology threatening the organisation?