Page 54 - CL How to Read a Case Study

Simple Analysis

Analysing a Business Case

Model Model
A B

Study the case Read the case thoroughly
Identify the problem Define the central issue

define the problem Define the firm’s goals
Identify the cause of the problem Identify the constraints to the problem

Develop alternatives Identify relevant alternatives
Evaluate alternatives Select the best alternative

Develop a plan of action Develop an implementation plan

Approaches A and B are to all intents and purposes the
same. It may simply be a matter of semantics