Page 56 - CL How to Read a Case Study
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8 Step Model
1 Company history
2 Identify internal
Strengths & weaknesses
3 Assess external environment
4 SWOT analysis
5 Identify corporate-level strategy
6 Identify business-level strategy
7 Identify strategy/structure/control systems
8 Recommendations
This 8 Step Model gives greater specificity to history and
environment and the identification of command and control
systems but is short on implementation.
Perhaps the solution to which model to use is to be
pragmatic and simply use a combination of the models in
response to the case study under examination – Pick & Mix
