Page 58 - CL How to Read a Case Study
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Strengths
• What advantages does the organization have?
• What does it do better than anyone else?
• What unique or lowest-cost resources can it draw upon
that others can't?
• What do others in the market see as its strengths?
• What factors mean that it can "get the sale"?
• What is the organization's Unique Selling Proposition?
