Page 62 - CL How to Read a Case Study

PESTEL deals with questions concerning:

• What factors in the general (wider) environment are

affecting the organisation?

• Which of these are the most important either presently

or in the future?

PESTLE is forward looking and scenarios are ‘supposed’ as to

what might happen in the future. Some factors are not

known today but ultimately, you want to understand what

potentially could happen in the environment you are
operating in.

Political Environment

How and to what degree does government intervene in the

economy. This can include – government policy, political
stability or instability in overseas markets, foreign trade

policy, tax policy, labour law, environmental law, trade

restrictions and so on.

Political factors often have an impact on organisations and
how they do business. Organisations need to be able to

respond to the current and anticipated future legislation,

and adjust their marketing policy accordingly. Factors for

the U.K. in 2017 might include:

• Nationalisation/Privatisation

• Regulation/Deregulation
• Public Policy to Industry