Page 183 - Bank Case Studies
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BofA’s third main business line is an asset and
wealth manager, accounting for revenue of $9.1 billion in
net revenue where Meill Lynch accounted for 83%, of the
unit’s revenue.
Values (2018) (15)
“We hold ourselves accountable for the disciplined
management of risk and for doing the right thing.”
Culture (2018) (15)
“At Bank of America, our culture comes from how
we run the company every day. At the heart of our
responsible growth strategy is our commitment to
"act responsibly," which includes our
commitments to ethical behavior, acting with
integrity and complying with laws, rules,
regulations and policies that reinforce such
behavior.”
Strategy (2018) (15)
Our company is stronger, with a straightforward business
model, that is delivering long-term value to our
shareholders. The path forward is clearly one of responsible
growth.
