Page 182 - Bank Case Studies
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Business Model
By 2015 BofA had created a business model which allowed it
to focus on what it perceived as its core businesses and
strategies. The primary change was that from being
acquisition driven to one of organic growth.
BofA – Business Model
Diagram 2: BofA: All revenue figures relate to the first six months of 2015
Diagram 2 shows that traditional banking was the dominant
focus with 72% of revenue coming from consumers with the
other 28% coming from serving commercial customers.
BofA’s second largest business is its investment bank
accounting for $10.5 billion in net revenue.
11% of investment banking revenue comes from B of A’s
prime brokerage, which offers trading-related services to
