Page 14 - Introduction & Preamble
P. 14
It is crucial therefore, to keep in mind your audience and its
characteristics (Diagram 3C, 4) when developing a business
case study.
Diagram 3 Case Constituents
Diagram 3 highlights this relationship. Multimedia techniques
appears to offer a tremendous potential for, not only
achieving the objectives of case development but augmenting
them. Consequently, examination and evaluation of this
potential was undertaken.
The application of multimedia techniques with their inherent
flexibility appeared to offer the best potential for
