Page 17 - Introduction & Preamble

• Studies of Deliberation: studying process directs

attention to how changes are invented and
brought about, not what changes are.

Yin (1981) also categorised case studies, as

• descriptive,

• explanatory and

• exploratory.

Here a descriptive case study is one that documents a

particular action or series of action.

An analytical/explanatory case study is one which tries to

explain or analyse the strategy that resulted in that

particular business action.

An exploratory case study tries to understand the thinking

or vision behind the strategy illuminated in the case study

(Béchervaise, 2005).

For the business case writer and the lecturer who uses the

case studies there are a further two categories of case

studies:

(1) factual ones (Diagram 3: A + B) based on real

organizations, their personnel and their problems

and

(2) fictional ones (Diagram 3: A) that draw on ideas,

concepts and business historiography as the basis
of their construction.