Page 2 - Introduction & Preamble

THE LAB

CONTENT ELEMENTS

Easy as pie – Cases, their construction and
analysis are really quite simple. All it tends to
require is some hard work and the willingness to Business Case Study
communicate with a variety of interested
E-resources
parties.

Flexibility – Whether you are developing or
answering a case study flexibility of thought and
analysis is of paramount importance. Only your
imagination sets the limit of what you create. The Case Lab is a simple way of bringing
together business case studies, their construction,
Keep it simple – Show how the target company usage and analysis based upon a variety of cases
has developed and apply the appropriate tools
of analysis. Always support what your analysis developed for use in the learning environment
proposes in your answer or suppositions. through proactive integration of theory and
practice.
Open your mind – The willingness to learn is
an essential part of the case method whether
you are the student or lecturer. Every situation
is a learning opportunity but one you must be
receptive to.

2+ is greater than 1 - Team work will
generally lead to stronger more
comprehensive answers to case study
Change is
questions than those achieved by the inevitable it is
simply a question
individual on his/her own. Learning is not of when and how?
just about coming up with a solution.

PREAMBLE & INTRODUCTION

This book sets out broadly, what a case study is, how it is contextualised

and solutions generated, and who they are designed for. Examination of

trigger questions are undertaken to show how deep learning is achieved

and focus case studies are introduced.