Page 40 - Introduction & Preamble
P. 40

Diagram 8





               The Student/Lecturer





               The starting point in Diagram 8 is the relationship between
               the student and the lecturer. This relationship is not a

               distant one. The audience he targets the business case

               study at, will influence the lecturer. He will be aware of the

               components underpinning the business case study (see
               Diagram 3 C) and will adjust his approach to account for them.

               Simply put, business case study questions should not be set
               in isolation of the wider contextual frame of reference.
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