Page 43 - Introduction & Preamble

Although these questions would tend to be surface level

questions, they nevertheless bolster the student’s
confidence for systematising, rationalising and prioritising

the case materials and help drive the student towards

deeper learning.

In addition, three broad questions may be asked of any case

study:

- Where are we now?
- Where are we going?

- How do we get there?

In attempting to answer these questions a holistic approach

is adopted. The objective being to bring together all the
available information in such a way as to allow its

examination in the most meaningful and productive terms.

In each of these areas there are a range of questions or

points which can act as a framework for analyses. They can
conveniently be listed as criteria to be addressed, and

consequently this allows a methodology to be built up which

can be used in any case study or business situation.