Page 69 - Introduction & Preamble

E-Resource Case Study

A further case study was developed to be delivered in
electronic format namely BrewDog. This case study may be

accessed through the e-resource bookcase along with its

associated elements of teaching note, industry analysis etc.

BREWDOG EXECUTIVE SUMMARY

Areas Covered:

• Entrepreneurship,

• Crowdfunding,
• Valuation,

• IPO,
• Marketing,

• Branding

During the first U.K. COVID-19 lockdowns in 2020 BrewDog,

the craft beer brewer, initially experienced a 70% fall in its

revenue leading to the fear that it might not survive.

However, the company which had gone from a standing

start in brewing in 2007 was by 2020 the number one craft

beer brewer in the UK. It had developed multiple products,

built breweries in Scotland, Germany the USA and one

scheduled for development in Australia as well as exporting

globally.