Page 65 - Introduction & Preamble

CHASE DISTILLERY EXECUTIVE SUMMARY

Areas Covered

• Growth,

• Marketing,

• Branding,

• Production,

• Strategy,
• Finance,

• Diversification

As Chase’s Tyrrells Chips grew, Chase was searching for the

next step. In 2004 whilst travelling in the USA, looking for

packaging equipment for the chips, he stumbled on a small

distillery making potato vodka and thought this would be a
great new chapter to life. He returned home and decided it

would definitely be more fun making vodka. He researched

the market and found it to be full of a lot of ‘twee’ marketing
stories or large corporate companies. So, he thought there

would be a market if he could make a quality product and

sell it with provenance and pedigree. He sourced a

traditional type of still to make the vodka base. But he
needed a bespoke rectifying column.