Page 5 - Short Cases 1 United Airlines Teaching Note
P. 5
LEARNING OBJECTIVES
Appreciate the value of staff training based on
appropriate and proportional procedures.
Appreciate that companies need to communicate
effectively with all levels of their organisation.
Appreciate that social media can and will publicise
company actions especially if they are perceived as being
wrong.
Understand that management must operate in context
with all levels of the organisation to disseminate their
vision and procedures.
Case Rationale
This case study, United Airlines, a year of procedural
slavery, is a teaching case based on class discussion. It
provides some help and interpretation of the information
provided. It explores the need to know what are true
problems and what are appropriate responses to them.
Case Issues
Case issues range from questioning the understanding of
the problem confronting United Airways management to
