Page 3 - Tyrrells CS
P. 3
In doing so Chase
developed a product line
that displayed many unique
selling propositions (USPs)
based on his idea of the
premium potato chip. He
believed that people would
William Chase pay up to twice the price for
a bag of potato chips if the chips had nutritional value and
the ingredients were natural. His chips moreover, would be
sold through upmarket delicatessens, gastro-pubs and
stores like Fortnum & Mason, Selfridges and Harrods.
