Page 7 - Tyrrells CS

Tyrrells homemade chips were an immediate success as

customers bought into the 'pedigree' of the product and two
months after it launched, Tyrrells won six medals at the

Great Taste Awards.

“The key has been designing a brand with identity."

"It's a product with real integrity, pedigree and heritage,
and we try to get that message across in the marketing.

The quality is the most important thing. And initially it

was a shock that people are willing to pay extra for

good quality and ethical production."

William Chase