Page 9 - Tyrrells CS

Tyrrells grow its own potatoes and process them into potato

chips on its own potato farm. All seasonings are completely
natural. It controls the whole process from seed to chip, a

processing cycle of 12 months, and from picked potato to

packaged potato chip within a day. The potatoes Tyrrells

chooses to grow are the older, heirloom variety of potatoes
for their renowned flavour, and each bag is stamped with

the variety of potato used, i.e., “Lady Claire." Moreover, the

chips are hand-fried and then packaged in see-through bags

(so that you can tell that you are not buying a bag of air with
chips) and cushioned with air for better transportation. This

process ensures that Tyrrells deliver the very freshest chips

to the market.

Chase spent a lot of time tasting different types of potatoes
and flavour combinations, designing the bags where photos

of staff and the farm were often displayed along with a little

tale about how the chips were made.

William designed the packaging for the potato chips himself.
He settled for transparent bags because people are more

likely to buy a product they can see.

“Our aim is for every chip to be eaten
within three weeks of being made – one

of the main reasons our minimum order

is only four boxes. If we used distributors,

the chips would sit in a warehouse for a
few weeks.”