Page 14 - Tyrrells CS

Tyrrells’ now produce parsnips chips, carrots chips, beetroot

chips and celeriac chips with the raw ingredients grown
on the farm.

Chase also launched the Naked Chips

with the bags showing a picture of

naked ladies. Putting naked ladies on

the bags might have been a risky
strategy if they were seen as

offensive or perceived as cheapening

the brand. However, the Naked Chips

stood out in both design and flavour

and sold well in pubs.

In May 2007 Chase introduced two
additions to its snacks range –

Tyrrells Alternatives! Habas Fritas

lightly spiced cooked broad beans

and Chill Rice Puffs.

Chase also had plans for an,

• “all-natural” potato vodka,

• upmarket food halls selling local produce,

• oat based healthy snacks, and

• even an hotel.

In 2003 revenue was £500,000 by 2009 it had reached

£15,000,000 and the business was expanding into the rest of

Europe and India.