Page 15 - Tyrrells CS
P. 15
AFTER TESCO
After the Tesco battle Chase was approached by Sainsbury's
who offered to put Tyrrells’s brand in all its stores. Chase
rebuffed the offer saying:
"It's not our aim to be the world's largest chip-maker,"
Chase had no intention of staying small. Instead, he had
begun exporting to fine-food stores in mainland Europe and
planned to introduce new products, such as muesli bars and
dips, to his existing product portfolio.
