Page 18 - Tyrrells CS
P. 18
SAINSBURY
A year on from the Tesco incident and things had changed.
A deal with Sainsbury's saw it stocking four of Tyrrells' lines
in 40% of its stores
Chase commented that Sainsbury's had only been
permitted to list its products because it agreed to buy them
at Tyrrells' list price and sell them at its recommended retail
price to guarantee a decent return for farmers.
Camilla Bond, Tyrrells spokeswoman, said: the decision to
challenge Tesco had been driven mainly by concern over a
lack of scale which, more than a year on, was becoming less
of an issue.
"Tyrrells will supply any customer from any trade
sector, whether it be retail, wholesale, independent or
export," she said.
"Just like any other small business, we are capacity-
constrained and we have to handle our customer's
expectations so that we satisfy their needs on a consistent
basis."
"As we build our infrastructure and therefore our brand,
we will be looking to expand our footprint both
domestically and internationally."
www.thegrocer.co.uk
