Page 23 - Tyrrells CS
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THE MARKETS
"Everyone knew Tesco was the biggest
opportunity, but when I came into the business
18 months ago the team was knocking its head
against a brick wall,"
CEO David Milner
Milner told his staff to concentrate on other growth
opportunities and he would take on Tesco as a personal
project.
Tesco Revisited
Some five years after the Tesco row Tyrrells’ full range
appeared in 450 Tesco stores, with a further 900 stocking
just the Tyrrells’ Christmas lines. For Milner the experience
of working with Tesco despite the initial frosty reception was
a pleasure saying that:
"They're fantastic operators and have been 100%
professional."
Further domestic success came as more outlets were
brought on-board for example, listings were won with Marks
& Spencer to provide four own-label SKUs from December,
including Pink Himalayan Rock Salt and Lobster & Chilli
flavours. However, within a year of Milner taking charge it
became clear that:
