Page 27 - Tyrrells CS
P. 27
Indian Market
Milner recognised India as another key
market. He went to Mumbai, Delhi and
Kolkata to expand the business and now
has a solid market there. The only problem is that there
aren’t many supermarkets and he doesn’t want to target the
corner shop. However, Tyrrells are in all the 5-star hotels like
the Oberai. The Indians found the packaging very funny and
absolutely got the brand message.
Chinese Market
By the end of 2012 Tyrrells had struck
deals to expand into Indonesia, Thailand,
Malaysia, Vietnam and Hong Kong,
thereby adding to its presence in China.
US Market
Understanding the terrain of any market is
fundamental before embarking upon any
international expansion. For Tyrrells, the US
was no exception to this. The States is
made up of many different regions and contains a complex
retail landscape that must be thought about in different
ways.
