Page 29 - Tyrrells CS

Competition & Advertising:

Tyrrells biggest competitor is Kettle Chips. In the month
before Milner Joined Tyrrells Kettle Chips, the leading

premium crisp maker was sold to US snack group Diamond

Foods for $615m (£404m).

However, Tyrrells is no longer a small, niche producer of
premium potato chips. The business has grown rapidly since

it was bought by Langholm Capital. Its products are now

available in most of Europe, Russia, India, China and the US
and as Milner says:

“we have made sure our same business standards and

ethos are maintained throughout.”

David Milner

For Milner the disadvantage facing Kettle Chips was that
they have ‘Chips’ in their brand name. Tyrrells, on the other

hand, can broaden into other snack areas.