Page 26 - Tyrrells CS

Russian Market

When Milner, received an invitation to go
on the UK’s Prime Minister, David

Cameron’s 24 strong trade visit to Russia
in September 2011, he hadn’t considered

the country as a serious export destination. Russia wasn’t a
“focus market” though Tyrrells was already supplying 30

high-end stores in Moscow with a small sample of its crisps.

In the four weeks prior to leaving for Moscow some

research was done and a deal to be stocked in 180 Spa
stores in Moscow and St Petersburg, which would produce

around £1m of annual business in Russia was struck.

“The trip spurred us to have a closer look and we

discovered there are great opportunities. The speed with

which we managed to win a new bit of business tells me

there’s a real appetite for British consumer goods.”

“A lot of people look at Russia and see a very hard place to

do business – they fear corruption and the risk of not being

paid.”

www.telegraph.co.uk :19 Sep 2011

Milner in a radio interview on BBC ‘Today Radio’ he said that
this was not his experience in Russia, nor that

internationally. In Russia the issues were getting paid and

corruption. But if you have a product people like, a good

brand and a compelling commercial proposition then it
works. “We get paid before we send the goods,” he said. A bag

of Tyrrells Sea Salt and Black Pepper Chips 150g. sells in the

UK for £1.99 in Russia for £5 a bag.