Page 31 - Tyrrells CS

The back of pack continued this theme where each pack

suggests ‘five a day’ English lifestyle tips such as: a cup of
Earl Grey and a biscuit; eat a burnt sausage in the rain; and

eat a pack of proper English crisps, in addition to publicising

a variety of competitions.

Tyrrells also supported the new brand packaging with a

multi-million-pound marketing and PR campaign that

focused on digital and social media activity with a new look
website launched in May.

The website and Tyrrells

social media channels

aimed to allow
consumers to interact

and engage with the

brand by entering
competitions, upload

their pictures or even

posting their

suggestions for the next

crisp flavour.

Diagram 4