Page 17 - Tyrrells CS
P. 17
SELLING THE COMPANY
A majority stake in Tyrrells was acquired in mid-2008 by
private equity firm Langholm Capital for in excess of £30m.
Over the following two years Chase saw the distillery
growing rapidly and thought that it was time for him to
focus all of his energies into developing this business.
Consequently, at the end of 2010 Chase sold his remaining
interest in the business to Langholm taking their stake to
90% with remaining 10% left in the hands of management.
For Langholm acquiring Tyrrells was based on the belief that
they could:
- Sharpened the brand positioning with a focus on
building the brand personality and its engagement with
its core consumers.
- Invest in factory expansion to meet growing demand.
-
In addition, they believed that they could build on the
- Strong sector growth driven by the consumer’s desire
for better quality food and authentic ingredients with
provenance.
- Strong independent distribution base with
opportunities to strengthen the breadth and depth of
distribution to increase availability.
