Page 12 - Tyrrells CS

"It's not our aim to be the world's largest chip-maker,"

However, Chase had no intention of staying small. Instead,

he had begun exporting to fine-food stores in mainland

Europe and planned to introduce new products, such as

muesli bars and dips, to his existing product portfolio.

Tyrrells’ Potato Chips by 2008 had a turnover of £12m., a

staff of 60 supplying over 5000 quality independent retailers

across the UK. They also supplied Waitrose – one of the only
UK supermarkets actively purchasing and promoting locally

produced fine foods, and exported to 2,000 customers

overseas.

Chase, had made up-market independents the cornerstone
of his brand.

"Don't worry about the end-user," he said. "It's the

independent retailers whom you need to inspire with

passion, because they are the ones who recommend you."