Page 10 - Tyrrells CS

Reducing food miles is another reason for Chase cutting out

the middleman and delivering overnight, direct to the
customer in (originally) four small delivery vans.

The extended frying process, coupled with natural

ingredients and the marketing elements meant that the

price of Tyrrell’s potato chips was set at 85p per bag

whereas in 2002 mass produced crisps were selling at 30p
to 40p per bag.

TESCO

In October 2006 Tyrrells
(estimated turnover £10m.,35%

return) were approached by

Tesco (turnover £39.5bn.) to

supply their products to the
superstore. Chase met Tesco

representatives but "politely"

turned them down and asked
them not to sell the chips

because the brand had been established via a network of

6,000 independent retailers and Waitrose, the John Lewis-

owned supermarket that supports small and medium sized
suppliers.