Page 10 - CL Armchair Case
P. 10
Step 1
Initial idea
Wherever the idea originates it is recognition of its potential
that is important. For example, the idea of a drug, which
after time kills a number of its users, throws up a number of
interesting centrifical linkages as it develops and expands.
Moreover, the amount of corruption, unethical practices,
and fraud occurring in the present business environment
meant that it was not a great leap to take and use actual
reported situations e.g. Shkreli (a massive drug price hike)
and Nurofen (fraud and differential pricing), linking them to
theory and explore these examples alongside Phissons.
