Page 14 - Kirin Holdings Case Study

brands as it heightened its presence in the country’s

growing beer market.

The Coca-Cola Bottling Company of Northern New

England (CCNNE)

CCNNE was reorganizing its production bases as it

continued to radically overall its operating structure to

fortify its earning power.

Isozaki also wanted to develop the company’s craft beers

globally saying;

“We are just one company we cannot do it alone no matter

how hard we try. We need to work together with a lot of
craft beer companies. I want to expand the range of craft

beer and I want craft beer to ignite a movement here [in

Japan]. (2)

Operational scale and profitability of operating companies

Diagram 3; Source: Kirin Report 2018 (3)