Page 17 - Kirin Holdings Case Study
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its foundation in 1907. But for Isozaki strategy may be seen

               as:


               Experience and imagination and imagination is the most
               important part of making a business strategy. Don’t look at

               the short-term think what’s going to happen in five years.”

               (2) which is reflected in Kirin Group’s corporate outlook:

                Corporate                   Joy brings us together

                Slogan

                Corporate                   KIRIN brings joy to society by crafting

                Philosophy                   food and healthcare products inspired
                                             by the blessings of nature and the

                                             insights of our customers.


                2027 Vision                 A global leader in CSV, creating value

                                             across Food & Beverages to

                                             Pharmaceuticals


                “One Kirin”                 ” Passion. Integrity. Diversity."

                Values
                                             Passion

                                                    Our determination to continuously
                                                    provide our customers and society

                                                    with new value propositions based

                                                    on innovative ideas, and our

                                                    enthusiasm to meet goals with
                                                    pride in the companies we work

                                                    for and the brands we offer.

                                             Integrity

                                                    Our gratitude to our stakeholders
                                                    for always helping us move

                                                    forward, and our promise to
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