Page 35 - Kirin Holdings Case Study
P. 35
Diagram 15; Source
Group profit and its potential projection through business
development (See Diagram 16) with CSV taking centre stage is at
Kirin’s strategic core.
“The way to be profitable and successful in the long-term is
to sensibly address societal obligations and community
expectations. If you don’t, consumers won’t buy your
products, employees won’t want to work for you, and the
community won’t welcome you. You have demonstrated
your awareness of these potential risks by clearly outlining
your values in your corporate philosophy. We will now make
sure our business decisions reflect those values. After all,
people want to feel confident that what we do is consistent
with what we say.” Sir Rod Eddington, Kirin Holdings International
Advisory Board, 2019 (5)
