Page 48 - Kirin Holdings Case Study

1971 Dec. Hokkaido Kirin Lemon Service Co., Ltd.(the forerunner of
Hokkaido Kirin Beverage Co., Ltd.) established.
1972 Aug. Kirin-Seagram Co., Ltd. (the forerunner of Kirin Distillery Co.,
Ltd.) established.
Expanding Beer Production during the Period of Accelerated
Economic Growth

1974 Feb. Kirin-Seagram introduces Robert Brown, their first whisky
made in Japan.
Expanding Beer Production during the Period of Accelerated
Economic Growth
1975 Apr. Acquires a stake in Indústria Agrícola Tozan S.A. (the
forerunner of AZUMA KIRIN) in Brazil.
1976 Jun. Koiwai Dairy Products Co., Ltd. established.
Pursuing Quality Rather Than Quantity after the Oil Crisis

1977 May KW Inc. (the forerunner of Coca-Cola Bottling Company of
Northern New England,Inc.) established in the United States.
1978 Begins to sponsor the Japan Cup soccer(the forerunner of Kirin
Cup Soccer).
1983 May Kirin City Co., Ltd. established.

1983 Aug. Heineken Japan K.K. (the forerunner of Heineken Kirin K.K.)
established.
1984 May Kirin-Amgen, Inc. established in the United States.
Developing and Implementing a Long-Range Management
Plan
1986 Sep. Heartland Beer introduced.
1986 Oct. Kirin Gogo-no-Kocha, bottled black tea, introduced.
1986 Nov. Yokohama Arena Co., Ltd. established.
1988 Feb. Kirin & Communications Co., Ltd. established.
1988 Mar. Kirin Engineering Co., Ltd. established.
1988 May Taiwan Kirin Engineering Co., Ltd. (the forerunner of Taiwan
Kirin Co., Ltd.) established.
1988 May Kirin Business System Co., Ltd. established.
1988 Sep. Gemini Science, Inc.(the forerunner of Kyowa Hakko Kirin
California, Inc.) established.
1990 Jan. Kirin Techno-System Corporation established
1990 Mar. Kirin Brewery introduces Kirin Ichiban Shibori.
Redefining Beer Business Strategy and Spinning Off the Soft
Drink Business
1990 Apr. ESPO®, an erythropoietin preparation and therapeutic agent
for renal anemia, introduced
1991 Jan. Kirin Lemon Co., Ltd. takes over Kirin Brewery's soft drink
business and changes its company name to Kirin Beverage
Co., Ltd.
Redefining Beer Business Strategy and Spinning Off the Soft
Drink Business