Page 47 - Kirin Holdings Case Study

Appendix 11

Timeline: Kirin Holdings

Timeline: Kirin Holdings

1885 Jul Japan Brewery Co., Ltd. (the forerunner of Kirin Brewery Co.,
Ltd.) established.
Pre-Kirin Brewery Years: Japan Brewery Company, Limited
1888 May Japan Brewery introduces German-style lager beer under the
brand name Kirin Beer.
The Story Behind Kirin Beer Labels
1907 Feb. Kirin Brewery Co., Ltd. established.
Kirin Brewery Company, Limited Established

1928 Mar. Kirin Lemon – lemon-flavored carbonated drink –introduced.

1941 Aug. Haratori-Jidousya-Unyu Co.,Ltd.(the forerunner of Kirin Group
Logistics Co., Ltd.) established.
1941 Oct. Rimpo Shokai Ltd. (the forerunner of Kirin Echo Co., Ltd.)
established.
1963 Apr. Vending Machine Services Co., Ltd. (the forerunner of Kirin
Beverage Co., Ltd.) established, selling soft drinks through
vending machines.
Expanding Beer Production during the Period of Accelerated
Economic Growth