Page 16 - General Cases 1

• improve (or at least maintain) profitability,

• improve turnover,

• increase sales, market share, or ROI,

• maintain customer satisfaction, corporate image,

• employee morale, safety,

• retain flexibility, and/or

• minimize environmental impact.

All of which factors should be measurable, at least to the
point of comparison, such as alternative A will improve

profitability more that alternative B and be related directly

to the problems developed from diagrams 4 and 5.

Alternatives should then be evaluated and ranked and

finally recommendations and justifications given.