Page 17 - General Cases 1

Diagram 5: Analysing Case Data

Case length is not cast in stone there is nothing that says a

case should be thirty pages long or half a page or anything
in between. The essential feature is that it adds to the

learning process and objectives. Consequently, the case

writer must act in the capacity of director orchestrating how
and with what effect is being sought. For example, a director

would direct an actor on how to say his/her lines such as:

this is your wife by emphasising each word. Where he

directs the actor’s emphasis or tone to be placed will change
the sense of the phrase e.g.