Page 36 - General Cases 1

Coca-Cola Vexillology

"CELEBRATE WINTER HOLIDAYS FROM MOSCOW TO VLADIVOSTOK."

COKE’S FESTIVE MESSAGE:

When Coca Cola tried to wish a happy New Year to its

customers around the world on Friday, January 1 , 2016, it
st
made a major online faux-pas. It sent a message to Russians
with a map, as part of an Orthodox Christmas card

uploaded to the company’s official page on VKontakte,

Russia’s most popular social network, network, using a map
that did not include the Crimean Black Sea peninsula, which

Russia had annexed in March 2014.