Page 39 - General Cases 1
P. 39

“The agency that created the map later made changes

               without our knowledge or approval.


               “We, as a company, do not take political positions unrelated

               to our business, and we apologise for the post, which we

               have removed.”


               Google



               Coca Cola are not alone in making ‘map’ blunders,



               In the same week as the Coke episode Google had to explain
               errors in their translations service between Ukrainian and

               Russian.



               “Anyone wanting a Ukrainian-to-Russian translation of
               "Russian Federation" would get the result "Mordor"— the

               region occupied by evil forces in J.R.R. Tolkien's fantasy

               novels, including the "Lord of the Rings" series.


               The surname of the Russian Foreign Minister, Sergey Lavrov,

               came out as "sad little horse," while Google also confirmed

               to CNBC that the Ukrainian word for "Russians" was
               appearing as "occupiers."



               Though some reports questioned whether the company had

               been hacked, Google chalked the issue up to a glitch in the
               automated system, and emphasized that there are no

               humans actually translating the text.” (Source: CNBC)
   34   35   36   37   38   39   40   41   42   43   44