Page 4 - General Cases 1

Abstract

The object of this paper is to examine the role
short case studies might play in an educational

landscape which is under increasing pressure

to reform itself. Here, the use of traditional
business case studies is examined in terms of

whether they are fit for purpose or whether

short case studies are more appropriate in the
changing dynamics of education provision. The

answer may lie in the concept of ‘chunking’ a

form of which lends itself to short case study

development. This when married with online,
interactive, multimedia short case studies

have the potential for melding into the

changing landscape of the MBA. They provide

both a vehicle and platform for developing
active self-learning through allowing

downloads to iPad and tablet for off-line use

by students.

KEY WORDS: Short Case Studies, Multimedia Cases,

Off-line Student Use, Student Engagement.
Chunking.