Page 89 - General Cases 1
P. 89
Social Media
The prospect of supplies of
Marmite drying up provoked an
on-line backlash against
Unilever who was seen by
many as a shameless profiteer
whilst Tesco, was perceived as
a champion of the people for refusing to pass the price
increase on to its customers. Standing up against
opportunistic, corporate greed.
