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F : COMMERCIAL
1 Product Details
2 Product Developments
new products planned or being developed.
3 Quality
indications of quality standards, official approvals, note reject rate.
4 Market Information
consideration of the company's marketing intelligence.
5 Competitors
survey the competition.
6 Pricing
the company's pricing arrangements and apparent competitiveness:
discounting structures.
7 Marketing
sales territories: advertising: agents.
8 Sales Statistics
a three or five year tabulation, with note of major customers: home,
export, regional analysis.
