Page 68 - The Case Lab Book

i: THIRD STEP

Analyze in-depth the key strategic issues in the case using the various
conceptual constructs and models developed in the course

1Look for the root causes.
Identify and evaluate the major options

GENERATING SOLUTIONS (PROGNOSIS)

a) Which problems need to be solved ?

Use the following criteria;

1which problem areas pose most threat to the organization's goals,
especially its survival.
2
3which problems demand urgent action, which medium or long-term.

4
5 the more central a problem the more its solution will ease matters

elsewhere.

b) Begin by producing an unordered list of possible solutions.

(Could a 'problem' conceal an opportunity?)

c) Link solutions to problems ; begin with general solutions and move

down to the specific and the detailed. Develop a 'solution tree' to

define the implications of possible alternative solutions.

Don’t;