Page 70 - The Case Lab Book

What influences impact upon strategy alternatives?

What are the:

- decision-maker's sources of power? (legitimate, reward, punishment, expert,
referent)

- possible leverage points (changing technology such as machines, processes, product
designs; changing organizational structure; changing reward systems, job descriptions,
education, changing personnel, changing culture)
- constraints on the solution? (time, money, organizational traditions, prior

commitments, external realities, legal etc)
- available resources (time, money, people, existing relationships, power)
Moreover can individual behaviour be changed (education, training, reward systems,

job description, etc.)

Think about the context for generating alternatives

2. RECOMMENDED STRATEGY

Which strategic alternative is chosen and why? What are the expected

results?

Once a preferred solution is defined, assign a probability estimate to

each stage of its implementation in order to achieve a measure of its
overall chances of success.

3. JUSTIFICATION

Show clearly which analysis methods were used and how they relate to

the proposed strategy.

Remember that there is no one solution; all solutions have costs and
benefits; identify pros and cons of each alternative; evaluate relative to

goals; look at main and side effects