Page 75 - The Case Lab Book

iii: Case Analysis

Case Study Analysis

WHAT IS CASE STUDY ANALYSIS?

A case study presents a story about a business, an industry or

a situation that may have occurred over a few months or a
number of years. It chronicles the events that managers had

to deal with, such as changes in the competitive environment,

and charts the managers' response, which usually involved

changing the business’ strategy.

As has already been seen in the Case Method there is no is no

one correct answer to any case study analysis. Like life cases

are open to interpretation on how to solve problems they
display. Individuals will consequently, bring their own unique

interpretation to bear on cases analysis with the result that

there is no single answer.

A consequence of this is that it becomes incumbent on the

case user to develop reflective thinking where they view the

case situation from multiple perspectives e.g. the different
players in the case or its broad stakeholder groups that have

an interest or input in the case. The result is that these

possible solutions need to be assessed in terms of their

advantages and limitations and the best or possibly least
destructive chosen. The user needs therefore to take a