Page 15 - Fisherman's Friend Teaching Note

Q & A -----Still to be done

Some simple questions and answers may help to

illuminate the areas that will emerge when using the case

study.

Q1 Is Lofthouse of Fleetwood a product orientated

company?

A1 Lofthouse of Fleetwood concentrates on producing
different varieties of Fisherman's Friend while the

independent company concentrates on the sales
and marketing of the product.

Q2 Is there a dichotomy between what

A2 Training of frontline staff would appear to be called

for at

Q3 Social media may prove to be either a rod for LOF’s

back or a catalyst for change.

A3 Three

Q4 Was

A4 The answer appears to be