Page 17 - Fisherman's Friend Teaching Note
P. 17
STRATEGY
Leadership Attributes
What effective leaders need to be, know & do!
Set Direction
• Understand and appreciate
external factors
• Be future oriented
• Turn Vision into Action
Demonstrate Personal Character
• Live the values of the firm
• Create a positive self-image
• Display cognitive ability and
personal charm
Build Organisational Capacity Mobilise Individual Commitment
• Build infrastructure • Direct emotions
• Leverage diversity • Manage attention
• Build teams • Share power & authority
• Manage change • Build collaborative
• Design human resource relationships
systems
Lofthouse of Fleetwood
Diagram 1
