Page 19 - Fisherman's Friend Teaching Note
P. 19
Single Product Company
In every sense Fisherman’s Friend is a single product
company (SPC) but unlike the stereotypical SPC it has
displayed a longevity through its product development,
marketing, branding and distributor support and
development that allows it to maintain its profitability.
Moreover, the family has maintained strict control over
the LOF board with only immediate family members
being directors.
