Page 24 - Fisherman's Friend Teaching Note

our number two," confides Doreen Lofthouse. "As my
husband says, 'People cough in the same language all

over the world.'" (?)

Globalisation

97% of product exported

2010s
TV, digital
2000s campaign
New marketing
1990s
campaign
comprehensive
1980s
marketing strategy
Sorbitol-based
1983
sugar-free lines
Super strong
mint

Diagram 5 Product Life cycle