Page 25 - Fisherman's Friend Teaching Note

LOF to a great extent achieved the strategic and financial
objectives of its Six Year Plan with a total development

budget cost of £12Million by 2016. These resources were
dedicated to augmenting its production and processes.

The result of which was a more efficient and modern

manufacturing system. This process development fed

directly into LOF’s international distribution system based

on tapping into local knowledge with associated high-

level incentives. (See diagrams 5,6)

Market entry modes

Market entry may be affected in a variety of ways. These

include direct or indirect exporting, licensing, joint

ventures and strategic alliances and foreign direct

investment such as wholly owned subsidiaries, mergers

and acquisitions. For LOF exporting is the primary market